Digital Marketing Manager / SEO Manager
Job Description:
- Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and lead generation
- Optimize website content, architecture, and backlink profile to improve organic search rankings
- Plan, execute, and monitor Google Ad campaigns (Search, Display, Shopping) to meet performance goals
- Manage and execute social media strategies using Zoho Social to enhance brand presence and engagement
- Design and manage email marketing campaigns via Zoho Campaigns ensuring high deliverability and engagement
- Automate marketing workflows and lead nurturing using Zoho Marketing Automation to drive conversions and retention
- Analyze performance data, generate reports, and provide actionable insights to improve digital marketing effectiveness
- Stay updated with the latest digital marketing trends, SEO best practices, and industry developments
Requirements:
- 5-10 years of experience in digital marketing, with a proven track record in SEO, Google Ads, and social media marketing
- Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation
- Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, or other SEO tools
- Excellent communication skills, both written and verbal
- Ability to work independently, manage multiple projects, and meet deadlines
- Knowledge in Zoho/Google campaign marketing
- Preferred: Certification in Google Ads, SEO, or related fields
- Preferred: Experience in content marketing and copywriting
- Preferred: Familiarity with other digital marketing tools and platforms
- Any graduation or equivalent qualification
Benefits:
- Remote work
